If you’re looking for a way to improve your e-commerce SEO, then you should try the tips below. You should also contact an SEO company in Washington DC to help you implement them.
1. Strategize how you use keywords
When it comes to keywords, it’s important that you know what to do with what specifically. This means that you have to make sure that you know what long-tail keywords to optimize and where to route your visitors when they use a specific keyword in an attempt to reach your page.
2. Never duplicate content
If you’re creating content, never use the same thing twice. Even if you’re targeting multiple areas within your region, you should always use different content in order to avoid getting penalized by search engines.
3. Be as descriptive as possible
When it comes to selling an item, too much description is not a thing. People want to be able to know what exactly they’re looking at especially if there’s no way for them to physically see it besides pictures and videos.
4. Include the appropriate tags for your product images
Using ALT tags on your images is important since they have great effects on your website’s overall SEO.
5. Use anchor text correctly
If you don’t want to be penalized by Google, you should not use the same keywords over and over for your anchor texts.
6. Give your visitors what they want
When your visitor first reaches your website, what do they see? Is it the thing that they were looking for? Avoid distracting your visitors with what they didn’t want from your website. This means that you should avoid annoying sales pitches especially on the first visit on your site.
7. Prioritize mobile responsiveness and development
If you don’t have a mobile version for your website, then you should at least have a responsive design. Mobile phones account for 50% of digital e-commerce revenue so you should make sure that your website is optimized for these visitors.
8. Look towards internal linking
When someone visits your website, you should try your best to keep them there for as long as possible. Sure, they may not make a purchase on the first page that they land on but they might find something that piques their interest.
9. Make your pages accessible
Implementing easy navigation on your website and making sure that there are multiple ways to go to different pages ensures that your visitors are not having a tough time going from page to page.
10. Compress and optimize your images
Images account for at least 80% of the bandwidth of your website. There are tools that you can use to minimize their side without affecting their quality. This makes them load faster which, in turn, makes your website perform faster.
11. Be active on social media
You don’t always have to create posts that link to your website on your social media profiles. You just have to be active and approachable.
12. Research keywords
Before using a keyword, make sure that there’s enough research done. If you need help, get in touch with an SEO company in Washington DC.
13. Create unique and compelling content
Content is king and creating content that can only be found on your website will make you a better destination for your target audiences.
If you are looking for an SEO company in Washington DC, contact TESSA today. We provide a full range of solutions to help your brand. Contact us today!